Ah, the ironies of our media culture. First the film version of "The Lorax" commercialized anti-consumerism by pimping out its namesake to seventy corporate sponsors (including IHOP pancakes and Mazda cars). http://www.youtube.com/watch?v=-chuDFXcaAU
Now comes the deluge of "Hunger Games"-inspired products that are so contrary to the books' message that they seem like a parody. Take the press release I received today:
SAVING FACE in The Hunger Games – Best Beauty Solutions to Shed the ‘Tribute Tomboy’
Hope you’re doing well! In just two days the world will be watching as Jennifer Lawrence, Josh Hutcherson and the rest of their star-studded cast take center stage in The Hunger Games… so with all the hype surrounding the premiere, I figured you might enjoy this fun story idea!
Fighting to the death doesn’t always end pretty (case in point, Glimmer’s notorious tracker jacker scene), but Katniss Everdeen made it look so easy, right? Through the scrapes and scars, burns and bruises, torn limbs and tattered clothes, the Tribute 12 huntress maintained her Amazonian prowess, with the same composure and “soft, rosy glow” radiance that Cinna + his beauty squad sent her to the Cornucopia with.
Yet for the rest of us, who aren’t quite mockingjay material, looking great at the end of a grueling “battle royale” might enlist extra help. The Careers would probably just use nature to concoct these mystifying beauty elixirs, but competitors who are aren’t such DIY-ers, should just hope for these products in their survival packs….
Let me know if you’re interested in more information on the below products for any emergency/life-saver beauty pieces you might be working on.
Looking forward to your thoughts! Danielle
Exhaustion/Dehydration Post-Cornucopia Bloodbath (sukiface® Balancing Day Lotion) – this lightweight, inflammation soothing daily complexion hydrator formulated with comfrey and aloe calms skin irritations, relieves redness and helps balance oil protection (from a full day of sweat and tears, you’ll need it). $35.95/sukiskincare.com
Attack of the Tracker Jackers (sukiface® Concentrated Balancing Toner) - this potent and powerful anti-inflammatory and antibacterial vitamin C complexion tincture/tonic calms and soothes minor bug bites and even the horrific sting of the tracker jacker. Also great as a refreshing mist/after-sun spray to cool off after your hallucinogenic romp in the sun has died down. $32.95
Tired, Weary, Scarred and Scorched (sukibody® Butter Cream Healing Salve) - this intensely hydrating, non-greasy therapeutic botanical balm infused with coconut oil is ideal for alleviating the worst rashes (and poison ivy?), treating scars and scrapes, and healing chapping/chaffing brought on by severe dehydration. Great to have on hand if your sponsor isn’t doing his job… $27.95
Let it Rain (sukibody® Delicate Hydrating Oil) - it might not be the safest decision to dance in the rain once the sky opens up, but for the first few minutes freshen up with this lavender-infused therapeutic moisturizing bath oil… can also be used as a great massage oil if you have some alone time to kill in a cave… $27.95
Here are my thoughts, Danielle: Somewhere the "real" Katniss is weeping. Or laughing. Or putting her head down and just getting on with it. (And "Tribute Tomboy?" What does that even mean?)
But don't despair: given how many thousands of girls love The Hunger Games series, this is a fabulous opportunity for a media literacy discussion, for imagining how Katniss--all buffed and glossed and ready to be forced to BATTLE OTHER CHILDREN TO THE DEATH for the entertainment of the decadent Capitol denizens and their sadistic president--might feel about these products; to consider about how our media and beauty culture is glorifying the Panemites, making Hunger Games about something other than what it is (and how we can channel our inner Katniss to fight back).
One idea: Powered By Girl offers young women a chance to talk back to media by spoofing ads in a fun, funny, creative way. How about doing your own PBG-ing on some of the Hunger Games product ads like this one for "Capitol Colors" nail polish (each color reflects one of the Districts!)? With whom are we to identify here?
What better way to be the Mockingjay than to mock?