My Daughter's Grrrilla Tactics: #Unapologetic

The Barbie Sports Illustrated Swimsuit Issue cover got all the buzz, but  it was nowhere to be found yesterday at our local book store. Instead, this cover caught my 10-year-old's eye: swimsuit issue

"Ick!" My daughter said. "What does that have to do with sports, Mom?"

"Absolutely nothing," I responded.

She  glanced at the next magazine over,  also Sports Illustrated, with this cover of Mikaela Shiffrin looking very real and really happy with her incredible accomplishments.


My daughter looked back and forth for a moment, then grabbed the  Shiffrin cover and put it on top of the swimsuit issue, blocking it from view.

"There," she said, satisfied, and walked away.

Yes. That's my grrrl.

I Heart This Campaign

I've been critical of the Keep-a-Breast Foundation's "I Heart Boobies" bracelets campaign. But I also am a person who gives credit where it's due, and I very much like the early style, tone and message of their non-toxic revolution campaign.

I especially hope they focus on educating girls about potential carcinogens in cosmetics--during and just after puberty they are especially vulnerable. And short of questioning the beauty industry  in general, I at least hope KABF can make clean makeup the cool choice. And I'm not talking Cover Girl Clean (for you who grew up in the 1970s).

So we'll see. I'm rooting for them on this one. Though it does seem ironic that all those bracelets will end up fill.

Ta-Tas Talk Back

Elizabeth Rosenberg of "Save the Ta-Tas" wrote to me with her critique of my recent Los Angeles Times editorial, "The Trouble with Those Boobies Bracelets." I told her I would post her response. So you'll find it below. But I still take issue: for one thing it says on the top of the site that a mere 25% of revenue goes to cancer-related causes. Compare that to National Breast Cancer Coalition where 86% goes to programs. So where's that other 75% going?

Elizabeth says:

"It pains me when I see that Save the Ta-tas® has been grouped with organizations that do very little to fight the war against cancer.    The ta-tas® Brand (est. 2004) and Save the Ta-tas® Foundation (est. 2008) were created by Julia Fikse, as a way to fight breast cancer using laughter and fun.  Julia’s message of hope and humor has reached thousands of victims and survivors of breast cancer and has helped them to fight the disease with both strength and courage. Members of Fikse’s own family have battled with breast cancer and were the inspiration for Julia launching this company and foundation.  (You can see that laughter really does heal here :,2933,458625,00.html)

Formerly a designer for Jessica McClintock, Levi and Adidas, Julia started Save the ta-tas as the perfect combination of fashion design and supporting a cause. UNLIKE ANY OTHER BREAST CANCER GROUP, The ta-tas® Brand donates nearly 50% of their profits to the cause and over the last six years has donated $650,000+ to fund the fight against cancer, including innovative cancer research.

The Save the Ta-tas® Foundation currently funds three independent researchers who are working everyday to find a cure (  The foundation is also in its 2nd year of an annual scholarship program where scholarships are given to high school seniors and college students who are currently battling or who have won the battle against cancer.  ("

Your thoughts?

Back on the Boobies Again....

After that long and fascinating interchange here on I [heart] boobies I was convinced that that campaign MEANS well even if I find how they spend their money to be completely misguided (and I still stand by that). It was totally worth my (our) while to engage with those folks and I hope that they listen and rethink both how their message affects those of us who've been through cancer treatment AND how they spend the funds they're raking in with those bracelets. And then I read this post on  "uneasy pink":

"I had a sickening interesting experience on facebook over the weekend.  First, some background.  Last Pinktober, I posted about my personal disdain for the name of an organization, Feel Your Boobies.  I believe it trivializes and sexualizes breast cancer while spitting in the face of people who don't find breast cancer to be so cute.  The founder of the organization commented on my blog and we had a very, very civil exchange of ideas about the topic.  I came away respecting her, even if she didn't change my mind. Then I logged onto my facebook page and saw this:

Apparently Feel Your Boobies (FYB) gave away a FYB bike to a FYB pin-up gal.  Okay, whatever. Now take a look at the responses to the photo, remembering this is about raising awareness of breast cancer....

And, I might add, nearly 250,000 people "like" this campaign.....

I have to stop posting about this now. It's making me too crazy. But while it doesn't do much to raise awareness about breast cancer, I hope it's raised YOUR awareness of what these Tata-boobies "breast cancer" campaigns are actually about.

Finally, one REALLY IMPORTANT THING. National Breast Cancer Coalition has a new, highly intelligent, ambitious campaign aiming to end breast cancer by 2020. It  might actually do some GOOD. And isn't that what we really want?

Sexy, Saucy, Sassy, Breast Cancer. Not.

I just received a press release on this. If a single guy in this video can answer ANY of the following questions, I will believe that he cares about breast cancer activism and not just the free pass to drool over  jugs: 1) What does "awareness" of breast cancer mean, anyway? Awareness of what precisely? What are we not aware of?

2) Why, given that the American Cancer society no longer endorses self-exam as useful for ANY woman is the  I ♥ Boobies/Keep-a-Breast Foundation raising hundreds of thousands of dollars to promote it among young women (for whom it was NEVER recommended)?

3) At what age are most women diagnosed with breast cancer?

4) Precisely where does the money raised by   I ♥ Boobies/Keep A-Breast foundation go and how much do they keep as profit?

5) If a your girlfriend or wife were diagnosed with breast cancer and needed a double mastectomy would you still wear an  I ♥ Boobies bracelet? Would you  ♥ Boobies so much that you'd stop   ♥-ing her?