Ta-Tas Talk Back

Elizabeth Rosenberg of "Save the Ta-Tas" wrote to me with her critique of my recent Los Angeles Times editorial, "The Trouble with Those Boobies Bracelets." I told her I would post her response. So you'll find it below. But I still take issue: for one thing it says on the top of the site that a mere 25% of revenue goes to cancer-related causes. Compare that to National Breast Cancer Coalition where 86% goes to programs. So where's that other 75% going?

Elizabeth says:

"It pains me when I see that Save the Ta-tas® has been grouped with organizations that do very little to fight the war against cancer.    The ta-tas® Brand (est. 2004) and Save the Ta-tas® Foundation (est. 2008) were created by Julia Fikse, as a way to fight breast cancer using laughter and fun.  Julia’s message of hope and humor has reached thousands of victims and survivors of breast cancer and has helped them to fight the disease with both strength and courage. Members of Fikse’s own family have battled with breast cancer and were the inspiration for Julia launching this company and foundation.  (You can see that laughter really does heal here :http://www.foxnews.com/story/0,2933,458625,00.html)

Formerly a designer for Jessica McClintock, Levi and Adidas, Julia started Save the ta-tas as the perfect combination of fashion design and supporting a cause. UNLIKE ANY OTHER BREAST CANCER GROUP, The ta-tas® Brand donates nearly 50% of their profits to the cause and over the last six years has donated $650,000+ to fund the fight against cancer, including innovative cancer research.

The Save the Ta-tas® Foundation currently funds three independent researchers who are working everyday to find a cure (http://www.savethetatas.com/index.php/foundation/).  The foundation is also in its 2nd year of an annual scholarship program where scholarships are given to high school seniors and college students who are currently battling or who have won the battle against cancer.  (http://www.savethetatas.com/index.php/community/scholarship/)"

Your thoughts?