Pixar is all but putting up signs saying, "EVEN THOUGH BRAVE IS ABOUT A GIRL BOYS AND MEN WILL LIKE IT! WE'VE GOT DICK AND BUTT AND FART AND VAGUELY HOMOPHOBIC JOKES! SEE?NO COOTIES HERE, GUYS, NO SIRREE! YOU CAN SEE THIS AND STILL BE A MAN!" What a bunch of cowards.
This new trailer is clearly pandering to a male audience that may have qualms about a "princess" movie.
Funny, yes, but I certainly don't recall any equivalent assurances to women in campaigns for their previous twelve features, even when there were no female characters involved. Or was there a major aimed-at-the-ladies campaign before the original Toy Story that I missed? I thought not.
I've blogged about Pixar's atrocious record on female characters before (actually multiple times). And in Cinderella Ate My Daughter I wrote:
I cannot help but feel, after waiting patiently--and sometimes not so patiently--through twelve genre-busting films about male robots, male superheroes, male cowboys, male rats, male cars, male bugs, male fish, and a small male mailman, that it would have been nice if the movie was not about a princess, even a kick-ass one. Honestly, is that too much to ask?
The range of female characters is far broader in the genius films of Hayao Miyazaki, an artist, ironically, that Pixar's John Lasseter cites as his primary inspiration. Maybe because of that, the Japanese trailer make the film look far more compelling.
In the U.S., Dreamworks has done far better than other studios; while the female characters are still firmly secondary, generally love interests and often several pixels too thin--so not good enough--but at least they are significant and as fully drawn as the males.
Brave has now been rated PG partly, according to Entertainment Weekly, for "rude humor" inserted to keep the menfolk happy--at the expense of the family friendlier G-rating. Bummer. I'm not sure which is more insulting: that they don't think boys and men would attend a movie with a female lead or that the way they reassure them is with potty humor. Guys, they're not giving you much credit.....