So now KIA is saying they knew nothing about their despicable kiddie-porn ad that won the Cannes Silver Lion Award. But check it out. The company is being VERY CAREFUL about the wording in their statements. According to this news report, the company says: “We can guarantee this advertisement has never and will never be used in any form in the United States.” Notice that they don't say anything about the rest of the world. It's not clear whether whether Kia’s headquarters in Seoul contracts with Moma [the advertising firm that created the ads] and/or approved this ad.
So perhaps it’s true that KIA America wasn’t involved. Perhaps. But that doesn’t make it okay, does it? Given the global crisis in child prostitution and trafficking, it’s actually more offensive that KIA believes that selling cars via child pornography is no problem as long as they don’t do it in the U.S. What's more, Moma is located in Sao Paulo, Brazil, a country that is said to have the worst child trafficking record in the world after Thailand. No wonder the agency thought the ad was "clever."